el fin

of all the classes i've taken this first term of grad school, i'll miss this one the most. i've learned so many concepts that will help me not only in future work, but also just in life. keeping your audience central to any campaign: whether it's designing a novel health campaign, convincing your friends/family to live healthier lives, or helping someone through troubles, it's so important to always keep them at the focus of the discussion... otherwise we wind up talking to ourselves as their eyes glaze over and heads start nodding, just waiting for a pause so they can change the subject!

talking about evaluation and return on investment was very interesting this week. i was surprised to hear that running and hiding really is a route that some people take! i really thought that was a joke when we were first introduced to the evaluation game. i guess that's politics though... there's always some lame way for people to avoid their responsibilities. i'm betting it's easier to run and hide when you're in the public/government sector since there is so much red tape, and so many hoops to go through before someone can be fired. in the private sector, they watch the moola more closely. if someone is not living up to their promises, and refuses to justify themselves in a review, money goes away and jobs vanish.

it was great to hear about career options in various areas, and see how the skills and tools we've learned in this class can be huge assets to so many different programs.