web 2.0

web 2.0 was an interesting topic this week.
there are so many aspects of the web that could be used to further health campaigns. from developing campaign ideas and getting audience feedback, to actually using the social networks and similated worlds to pass messages out to a greater public. it would be amazing to use the similated worlds... creating public health officers in cyberland could push healthy messages to an entirely different crowd. a lot of people are becoming modern day hermits by living life entirely through the internet, so using that technology could spread messages to otherwise unreachable audiences.
using the web more will help programs reach younger audiences, which could have a dramatic effect on the health care system if we can get people to live healthy from younger ages. using networks like myspace or facebook could connect a lot of young people to a cause, but i think it might be tricky to really grasp their attention through those networks. even just using the ad space on those pages to get messages across could have some effect, but then we'll probably run into problems with over saturation.
in short, i know the web is becoming a major source of information for people, and if we can figure out how to harness that avenue then major campaigns could have much greater impacts.