This week we delved heavily into theories that shape health campaigns. Strong health campaigns are rooted in research and theories of public health, but there is also the major aspect of how to market these campaigns so the public will actually listen, learn, and change their behaviors. it seems against the nature of working for a social good to manipulate people into embracing our messages, and, initially, manipulation makes me think of so many corporate ad campaigns that have led people to their current poor health habits... it makes me cringe a bit to think of going to that level to really be successful. Wouldn’t it be nice if people just intrinsically cared about being healthy? If it wasn't such a forced concept? Dreamland is a nice place to visit. I’ll just have to work on making the truth that appealing!
Communication was presented as a house, and manipulation as merely coming in through the window instead of the front door. We have to find ways to grab people's attention so we can promote our messages without being thought of as solicitors. This all makes me want to take marketing classes to learn to get the attention of the public, hold on to it, and get the message across... to use the media theories for the greater good of the people, not the corporations!
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