narrowing the audience

This week, class focused on how to segment groups so that we can target our messages for specific audiences.
The video we watched really got me thinking about different ways to interview and learn about populations. I thought the psychologist did a good job getting depth from really different types of people. She really showed how important it is to be able to relate to people and open them up to create messages that will attract people and reinforce the campaign goal. Knowing how far ahead advertising and corporate sectors are from health in that arena is frustrating though! It's clear to see that their messages are sticking more concretely in consumer's minds that those from public health.

I thought the expanded demographic survey used was interesting... I've never seen a survey that coupled motivations with demographics to determine a personality type. I wonder how widely used these survey results are in health comm campaigns. They seem like a good place to start when beginning any new program where the audience could be massive.