whoa!

The most impressive part of class this week was the presentation on hypertension in Hispanic communities. I thought the group was amazingly thorough in their research and testing their messages. Seeing such a great example really helped solidify what we're meant to gather and produce for this project. Granted, Rocio had a foot in the door working with the clinic, but her knowledge of the subject and non-intimidating nature likely facilitated communications immensely! It's a matter of communicating with the masses without overwhelming them, or making them feel guilty, that helps the point stay in people's minds.
I hope that our project on climate change can produce some comparable and effective messages!

We also took a look at a few more segmentation tools and discussed different forms of analysis. It was interesting to look at the Prizm segmentation to see what different groups of people live in different areas. It's pretty amazing that they get right down to the zip code. As Prof. Engelberg pointed out that Realtors often use this kind of information when describing neighborhoods to potential clients, I wondered if there is a print version of this info that people without internet access could request before they move somewhere... it seems like a lot of people would like to know these little details about the area they are planning on moving to; just as most would like to know crime rates/types, but don't know where to look.
Although many of these stats are gathered from census info, it still makes me feel like the man is watching very closely!